They love what they do!
Being the Voice of the Consumer (VOC) must be at their core to get to the heart and truth of what customers really think about your company’s offerings and performance.
They are a leader
Your Market Research Consultant should be a partner that understands your business concerns and present you with the most effective methodologies to get you the insights you need. Not being afraid to push back versus just being a ‘yes man’ that gives you what they think you want.
Overall:
- They will challenge your processes and force you to rethink your research.
- They know what questions to ask, how to ask them, and are not afraid to try a new methodology or difficult project.
- They can articulate a vision for your market research study and transform your objectives into a step-by-step approach to get the answers you need.
They are trustworthy
At the end of the day people are not attracted solely to brands or businesses, but rather, they are attracted to people. If you trust your consultant is working in your best interest and is authentic, your choice is made. At Deanar Consulting, our team of market research consultants has over 20 years of experience executing quantitative and qualitative research studies for F500 companies across the country such as General Mills, Taco Bell Corp, and LGE Mobilecomm.
Company bio
Meesha Branch | Chief Executive Officer
An influential, consumer centric thought-leader with the solid ability to translate consumer, shopper and customer insights across multiple resources into actionable strategies for business growth while working in an agile, multi-tasking environment with focus on communication, iteration and speed.
In-depth experience in managing all aspects of the go-to-market (GTM) process from innovative pipeline development to path to purchase supporting cross-functional business areas including Marketing, R&D, Sales, Strategy and Data Analytics while keeping the consumers’ needs at the core.
Formally trained with Fortune 500 Companies (Yum! Brands, General Mills, LG Mobilecomm, MAR’s Food, Nestle Purina) in primary and secondary research on both the client- and supplier-sides to possess curiosity and empathy for the consumer, a strong collaborative approach, and an orientation for action through strong story-telling and in-depth insight generation to influence business strategy.
Key Focus
Experience
Experience
Consumer, Customer & Shopper Insights, Innovation, Market Intelligence,
Diversity, Equity & Inclusion
Experience
Experience
Experience
Client-Side, Supplier-Side, Consultative, Entrepreneurship
Industries
Experience
Industries
Consumer Product Goods, Telecommunications, Quick Service Restaurants, Digital/Social Media
RESEARCH SKILLS - we lead projects with extensive expertise
Quantitative
- Agile Online Data Collection (Confirmit, Qualtrics, Zappi)
- Brand Equity Tracking
- Consumer Targeting
- Awareness & Usage
- Digital Ad Research
- In Market Activation
- Habits & Practices Surveys
- Digital Consumer Segmentation
- Positioning
- Continuous Concept Testing (BASES, MARC)
- Consumer Journey Activation
- Syndicated Data (IRI Impact & Xlerate, Nielsen AOD & Panel)
- In-Context Immersive Interviews
- Package Test
- Trial & Repeat
- In Market Media Test
- Central Location Test
- Simulated Market Testing
Qualitative
- Focus Groups
- In-depth Interviews
- Innovation/Ideation Sessions
- Ethnographies
- In-Store Intercepts
- Moderating
- Protocept Groups
- On-Line Diary Bulletin Boards
- ‘Lovers’ Groups
The best time to plant a tree was 20 years ago. The second best time is now.
Chinese Proverb
The best time to plant a tree was 20 years ago. The second best time is now.
Chinese Proverb
The best time to plant a tree was 20 years ago. The second best time is now.
Chinese Proverb
